How To Ensure Data Privacy In Performance Marketing
How To Ensure Data Privacy In Performance Marketing
Blog Article
Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of shopping companies are turning to server-side tracking as a method to enhance their information collection processes. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can bring about better precision and even more reliable data
Pixel monitoring makes use of an item of code to register conversions on your website. It's simple to establish and much less vulnerable to advertisement blockers.
1. Extra accurate data
The traditional technique of tracking conversions on a web site, utilizing pixels, is having trouble with transforming internet browser personal privacy policies. This means that the data being sent to Google Ads, Facebook Manager and various other systems is much less exact than it needs to be.
Server-side monitoring is an extra safe and secure option that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or other safety and security procedures. This supplies a lot more precise information and a much more total photo of individual journeys across channels.
Additionally, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This flexibility offers marketers more possession over the information they send out, and makes it much easier to abide by different data laws. It's also a lot less at risk to fraudulence, as it's harder for deceitful actors to manipulate the system by altering the postback link.
2. Much better control over data.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more enlightened advertising and marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can lead to data collection interruptions and imprecise outcomes. Server-side tracking enables businesses to bypass these constraints and supply precise, consistent information that is much less vulnerable to interference.
This sort of monitoring also allows organizations to track conversions that occur outside of the website, like telephone call and in-store purchases. This is important given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason that S2S is much more reliable for organizations looking for to adapt to these adjustments.
3. Less prone to fraudulence
Server-side tracking makes it possible for services to manipulate information hauls before it gets to third party endpoints, improving safety and privacy. This is specifically crucial as different internet browsers and platforms increasingly transform how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side tracking allows you to catch user information directly by yourself servers. This removes dependence on 3rd parties, which can be prone to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally used to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that makes use of a small item of code on your webpage to gather data from individuals.
4. Less complicated to execute
Server-side tracking is a data collection procedure that occurs on the internet site's own web server, bypassing internet browser constraints. This means that information collected by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it decreases the extent of data administration and offers organizations a lot more control over transmission, making it usually much more reputable. As a result, it's much less vulnerable to data difficulties brought on by things like a damaged link or an active ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your company can gather real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists make sure conformity with privacy policies such in-app advertising optimization as GDPR. In addition, it also avoids the monitoring constraints imposed by browsers and ad blockers.